Breaking into General Trade

Background

Zoff Spices, a flavourful masala brand, gained national attention and recognition after its impressive appearance on Shark Tank India. Their innovative approach to spices and their commitment to quality earned them a strong online presence and a loyal customer base.

However, Zoff Spices had bigger dreams. They knew that to capture the true market potential in India, they had to enter General Trade. Sooner or later, the D2C side would hit saturation.

They wanted to transition from being an online sensation to becoming a household name, with their products available in stores across the country. This ambitious leap posed several challenges, from building brand awareness in the retail sector to finding reliable distributors and running effective promotions.

The Challange

The main challenges Zoff Spices faced included:

Brand Awareness: While they were well-known online, they needed to establish a strong presence in the business world, particularly among retailers and distributors.

Entering into General Trade: Creating a general trade channel, to help establish the offline presence and make Zoff Spices available in nearby stores.

Distribution Network: Finding reliable and interested distributors and retailers who could carry their products was crucial for their expansion.Retail Promotions: Running promotions that would catch the attention of store owners and encourage them to stock Zoff Spices.

The Solution

Zoff Spices partnered with Badho, leveraging our extensive network and expertise in the consumer packaged goods (CPG) / fast-moving consumer goods (FMCG) industry. Together, we crafted a comprehensive strategy to overcome these challenges and achieve their goals.

Creating a Distributor and Retailer Network: We tapped into Badho's network to identify and connect with potential distributors. Through our outreach, we found 150+ distributors interested in carrying Zoff Spices. These distributors were carefully selected to ensure they aligned with Zoff Spices' brand values and could effectively distribute their products.

Direct Orders from Retailers: We facilitated direct orders from retailers, simplifying the ordering process through the Badho App and ensuring a seamless supply chain. This direct approach helped Zoff Spices establish a strong presence in stores and allowed retailers to easily stock their products.

Channel Marketing: We launched targeted advertising campaigns on the Badho mobile application, reaching store owners and decision-makers. These ads generated 4,00,000 impressions, significantly increasing brand awareness and interest in Zoff Spices. Our approach ensured that the right audience saw the ads, maximizing their impact.

Trade Schemes and Promotions: We developed and shared trade schemes and promotions directly with store owners. These schemes were designed to incentivize store owners to stock Zoff Spices and included special offers, discounts, and promotional materials. By keeping store owners informed and excited about Zoff Spices, we ensured sustained interest and engagement.

The Impact

The impact of this collaboration was nothing short of phenomenal. In just one month, Zoff Spices received hundreds of orders from retailers in Uttar Pradesh and Uttarakhand. Their vision of being available in stores was realized almost overnight, and they rapidly gained a dominant presence in the market. This swift expansion not only skyrocketed their sales but also established Zoff Spices as a trusted and beloved brand among consumers and retailers alike.

The transformation was dramatic. Retail shelves that once carried standard spices were now stocked with the vibrant and flavorful Zoff Spices, attracting curious customers and driving repeat purchases. Store owners reported increased foot traffic and higher sales, attributing this surge to the popularity of Zoff Spices. The brand's visibility and reputation grew exponentially, making Zoff Spices a household name across the regions.

To Conclude

Zoff Spices' journey from TV success to real-world growth is a testament to the power of the right partnership. By teaming up with Badho, they overcame significant challenges and achieved their goal of expanding into physical stores. Their story illustrates how effective channel marketing and strong distribution networks can transform a brand's trajectory.

Are you ready to take your CPG/FMCG brand to the next level?

Let Badho be your secret ingredient for success. Together, we can turn your aspirations into achievements, just like we did for Zoff Spices.

For more information about Zoff Spices and their flavorful products,visit [Zoff Foods](https://zofffoods.com/).